Business Correspondence Library, Vol. 2: How to Get and Hold Business by Letter (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Business Correspondence Library, Vol. 2: How to Get and Hold Business by Letter

Of prime importance in this single sales letter is the close. The clincher. Your one big purpose is to get the order, and no matter how clever you may be three-fourths of the way through, if the letter falls short of clinching the order in the end, it may as well not have been written at all.

Here is an excellent example of one of these complete letters.

Note particularly the summing up, the easy the writer makes it to order.

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