Marketing: An Introduction - Softcover

Rosalind Masterson; Nichola Phillips; David Pickton

 
9781526494573: Marketing: An Introduction
Softcover
ISBN 10: 1526494574 ISBN 13: 9781526494573
Verlag: SAGE Publications Ltd, 2021

Inhaltsangabe

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice.

Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice.   

The new edition has been fully updated to include:

  • New case studies and examples, offering truly global perspectives.
  • Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory.
  • A new and fully streamlined companion website, featuring a range of resources for students and lecturers.

Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to.

The new edition comes packed with features that can be used in class or for self-directed study.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Rosalind Masterson has taught, and been external examiner, at a number of universities during an academic career spanning twenty years, most recently at De Montfort University. She has been Marketing Subject and Programme Leader at both undergraduate and postgraduate levels and was an Examiner for the Chartered Institute of Marketing. She has developed numerous teaching modules. Ros has a degree in English and American Literature and an MBA. Her commercial experience includes sales and marketing positions mainly within the IT industry. Before moving into academia full time, she ran her own marketing consultancy.

Von der hinteren Coverseite

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1526494574
ISBN 13 
9781526494573
Einband
Taschenbuch
Auflage
5
Anzahl der Seiten
592
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781526494580: Marketing: An Introduction (Fifth Edition)

Vorgestellte Ausgabe

ISBN 10:  1526494582 ISBN 13:  9781526494580
Verlag: SAGE Publications Ltd, 2021
Softcover