Management Decision-Making, Big Data and Analytics - Hardcover

Gressel, Simone; Pauleen, David J.; Taskin, Nazim

 
9781526492012: Management Decision-Making, Big Data and Analytics

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An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.

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Simone Gressel

Simone Gressel (PhD) is a lecturer at The Hague University of Applied Sciences in the Netherlands. She has studied in Germany, the Netherlands, the United States, and completed her doctoral studies in Management and Information Systems in New Zealand. As part of the Management Analytics Decision Making group, her research aims at exploring the role of analytics and big data as well as human factors such as intuition and experience in the managerial decision-making process, and how a balance between both can be established. She has also held Director positions in the IT industry.

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An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.

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