Corporate Communication: A Guide to Theory and Practice - Softcover

Joep P. Cornelissen

 
9781526491978: Corporate Communication: A Guide to Theory and Practice
Softcover
ISBN 10: 1526491974 ISBN 13: 9781526491978
Verlag: SAGE Publications Ltd, 2020

Inhaltsangabe

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:

  • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

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Über die Autorin bzw. den Autor

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Von der hinteren Coverseite

Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1526491974
ISBN 13 
9781526491978
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
337
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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Osnabrück
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781526491985: Corporate Communication: A Guide to Theory and Practice

Vorgestellte Ausgabe

ISBN 10:  1526491982 ISBN 13:  9781526491985
Verlag: Sage Publications, 2020
Hardcover