Netnography: The Essential Guide to Qualitative Social Media Research - Softcover

Kozinets, Robert V.

 
9781526444707: Netnography: The Essential Guide to Qualitative Social Media Research
Softcover
ISBN 10: 1526444704 ISBN 13: 9781526444707
Verlag: SAGE Publications Ltd, 2019

Inhaltsangabe

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.


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Über die Autorin bzw. den Autor

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.

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In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1526444704
ISBN 13 
9781526444707
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
460
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
info@bod.de
info@bod.de

Überseering 33
Hamburg
22297
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781526444691: Netnography: The Essential Guide to Qualitative Social Media Research

Vorgestellte Ausgabe

ISBN 10:  1526444690 ISBN 13:  9781526444691
Verlag: SAGE Publications Ltd, 2019
Softcover