Verwandte Artikel zu Marketing Research: A Concise Introduction

Marketing Research: A Concise Introduction - Softcover

Kolb, Bonita

 
9781526419279: Marketing Research: A Concise Introduction
Softcover
ISBN 10: 1526419270 ISBN 13: 9781526419279
Verlag: SAGE Publications Ltd, 2017

Inhaltsangabe

This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. 

The new Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment.

The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including:

  • Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany.
  • Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya
  • Australia - Campos Coffee
  • Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Dr. Bonita Kolb has taught marketing to undergraduate and graduate students in both the US and Europe. Now a Professor Emeritus at Lycoming College, she continues to write and research on issues related to tourism. A resident of Nashville, Tennessee in the US, she is involved in promoting tourism and studying its economic effects.

Von der hinteren Coverseite

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1526419270
ISBN 13 
9781526419279
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
311
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781526419262: Marketing Research: A Concise Introduction

Vorgestellte Ausgabe

ISBN 10:  1526419262 ISBN 13:  9781526419262
Verlag: SAGE Publications Ltd, 2018
Softcover