Verwandte Artikel zu Predictive Analytics for Marketers: Using Data Mining...

Predictive Analytics for Marketers: Using Data Mining for Business Advantage - Softcover

Gray, David E.

 
9781526418524: Predictive Analytics for Marketers: Using Data Mining for Business Advantage
Softcover
ISBN 10: 1526418525 ISBN 13: 9781526418524
Verlag: Sage Publications Ltd, 2017

Inhaltsangabe

Guiding students through every step of the research process from start to finish in a logical way, the book takes a pragmatic, real-world approach to research methods that gives students the tools and confidence to carry out their own research and see its value outside of university.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring.

David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.

Von der hinteren Coverseite

Guiding students through every step of the research process from start to finish in a logical way, the book takes a pragmatic, real-world approach to research methods that gives students the tools and confidence to carry out their own research and see its value outside of university.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Sage Publications Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1526418525
ISBN 13 
9781526418524
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
824
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar