Mind Nudgers: The Methodological Shuffle of Behavioral Economics - Softcover

Da Silva, Sergio; Wallmann, Daniel

 
9781521039939: Mind Nudgers: The Methodological Shuffle of Behavioral Economics

Inhaltsangabe

Helped by a stroke of luck, psychology has conquered mainstream economics armed with a clever theoretical approach and a methodological trick, as this short book narrates. Yet success came at a cost.

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