Hospital Marketing & Management: A quick reference guide to learn various aspects of Hospital Management - Softcover

Inhaltsangabe

It is a quick reference guide to set and admin hospital and healthcare departments. The book gives a comprehensive insight to readers (physicians, clinical research investigators, healthcare students & faculty, working professionals in hospitals) about: • To develop the leadership skills and effectively manage various healthcare and hospital departments (HR, Finance, Marketing, IT ) • To successfully incorporate dimension of quality in every department of hospital • Proficiently manage and maintain the medical records • Various tactics to maintain the Public Relation (PR) with media and public • Approaches to manage the biomedical waste Gives in-depth coverage of five basic management functions - planning, organizing, staffing, leading, and controlling. • Application of Information Technology in healthcare organization to catalyze the efficiency and communication.

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