The Angles Report | Marketing Automation: Volume 1

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9781517290801: The Angles Report | Marketing Automation: Volume 1
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They make the most sophisticated marketing software in the world. But how well do they actually use it? In a first-of-its-kind study, The Angles Report™ tracked 21 marketing-automation companies from their AdWords ads to their landing and confirmation pages to how they followed up with leads. For each company, we documented over 200 marketing activities. We plugged them into a spreadsheet and tallied the results. And we were stunned. Companies we expected to be winners turned out to be losers. Companies we’d barely heard of absolutely killed it. There were gamblers that we could tell were just bluffing. And investors with fantastic programs, who seemed to be sitting on the sidelines. Published by Angles, Inc., a Los Angeles-based online marketing agency that guarantees its paid search, landing pages and email results, The Angles Report documents the best and worst practices of the biggest companies, in the most competitive industries, so you can be the best in yours.

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