More Direct Bookings: Hotel Marketing Strategies To Significantly Reduce Dependency On The OTAs.

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9781517019952: More Direct Bookings: Hotel Marketing Strategies To Significantly Reduce Dependency On The OTAs.
Reseña del editor:

96% OF BOOKINGS COMING TO YOU DIRECT - That’s the figure that Adam Hamadache has helped to achieve at The Cranleigh Boutique - where he is the Associate Director. For over seven years Adam has worked to find the strategies, tools and techniques to drive more direct, zero-commission business to The Cranleigh Boutique and the dozens of hotels he works with around Europe within his hotel marketing agency Wow Guest Hotel Marketing. More Direct Bookings is the follow up book to the Amazon No.1 Best- Seller Give Your Guest A WOW! in which he shares a practical, step-by- step approach to the proven marketing methods used to successfully drive more direct bookings, and become less dependent on the OTAs.

Biografía del autor:

Adam Hamadache is the Associate Director of the Cranleigh Boutique Hotel, Amazon No.1 Best-Selling Author of Give Your Guest A WOW! and Founding Director of hotel marketing agency Wow Guest Hotel Marketing. A regular speaker at hotel industry events across Europe on the subject of Hotel Marketing, Adam shares his proven and innovative approach to how hotels can bypass the lure of the OTAs and drive more direct, zero-commission bookings themselves.

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