This book was developed to cover the human side of marketing, business, and life. This millennium brings us a customer-focused, personalized world, where the customer has more information, less time, and less patience than ever. It's a great time to be in marketing!Biografía del autor:
Dr. Z is CEO of Triple Eight Marketing, and is a Marketing Professor at State University of New York at New Paltz. Zwanka holds a Doctorate in International Business from ISM Paris, an MS in Management from Southern Wesleyan University, and a BS in Psychology from the University of South Carolina.
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