The Product Rocket - Everything you need to know to create, develop, market, and manage new products and services A comprehensive book on product development and marketing by Doug Ringer. It covers creating a product concept, market research, product development, manufacturing, marketing communications, and product end-of-life management. All of these factors have never been combined into one work before. No marketing or engineering manager’s book shelf is complete without Doug’s latest thinking and clear, pragmatic applications. The book includes detailed techniques in the areas of: - customer interviewing - product specifications - value proposition creation - selecting contract manufacturers - evaluating and choosing engineering and manufacturing firms - marketing - supporting sales teams - business analysis - inventory management Paul Beiser, Director of Engineering (ret.) at Hewlett-Packard and Schneider Electric. notes:, “Doug has written an excellent guide on methods, tools, and insights on helping anyone in the product development process - especially product managers - to achieve success. He covers the gamut from understanding customer needs through product launches, all of which are critical for a product to succeed. He lays it all out in an easy to understand way, and his advice is very useful and practical. Product managers can easily use the information at any time during product creation, Doug has done a fantastic job making this a very easy-to-access book as various needs arise.”
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Whether you’re looking to develop new products or boost the market performance of current ones, Doug Ringer will be a great asset to your company. Utilizing a wealth of experience and proven techniques he’s honed at major companies, Ringer can help you identify and develop products suited to your market and deliver a plan to get them developed on schedule and under budget. When it’s time to launch your product and attract customers, Ringer delivers unmatched marketing support. And, to stay competitive during growth and decline, Ringer will help give your company an edge. Over the past twenty-four years, Doug Ringer has developed, launched and managed over 40 products working for companies such as General Electric, Ericsson, Honeywell, and Meritor (formerly a division of Rockwell). Ringer began his career working in the R&D departments of General Electric and Ericsson. He quickly moved up the ladder, making his mark at Honeywell and IRD, Inc., adding proven marketing experience to his skill set. As Product Manager at Meritor, he was responsible for North American strategy of key product lines. Among other accomplishments, he launched a complete line of rotating electrical products which generated revenues and profit at nearly three times the expected rate. As a Senior Manager at Pelco by Schneider Electric, he manages a large portfolio of video products and is deeply involved in developing better methods to address the markets’ and business’ needs. Contact information: Doug Ringer PO Box 1788 Fort Collins, CO 80522 Doug@dougringer.com www.dougringer.com www.dougringer.com/blog @Doug_Ringer
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