Complete Design Thinking Guide for Successful Professionals - Softcover

Inhaltsangabe

Design Thinking is a game-changer, my friends! It's not just some fancy buzzword- it's a tool that propels brands, businesses, and individuals to new heights of success. 🌟

Picture this: Every designer worth their salt goes through a transformative journey in their minds with every project they take on. It's like a secret weapon, fueling innovation and driving creativity like nothing else. 🔥

But hold on, there's so much more! You'll witness a total shift in processes, strategies, and innovation at every level. It's a holistic approach that takes your entire business to the next level. 📈

In this book you will:
• Understand key characteristics of Design Thinking
• Empathize- Understand your customers / users
• Define- Define clear project / business objectives
• Ideate- Explore ideas and solutions
• Prototype- Build and visualise ideas
• Test- Review and decide best idea

Chapter 1: What’s Design Thinking
Why Do We Need Design Thinking?
What Makes Design Thinking Unique?
DT Action Plan and 5 Mindsets
7 Personality Types

Chapter 2: Design Action Plan
5 Characteristics of Action Plan
Empathise Phase
- User Interview Template
- Persona Template
- Empathy Map Template
Define Phase
- Design Brief Template
- Stakeholder Map Template
- Customer Journey Template
- Context Map Template
- Opportunity Map Template
Ideate Phase
- Prioritisation Map Template
- Affinity Map Template
- Idea Evaluation Template
Prototype Phase
- Physical Prototypes Example
- Wireframes Example
- Storyboard Template
Test Phase
- User Test tTemplate
- Prototype Evaluation Template

Chapter 3: 5 Thinking Mindsets
Summary of 5 Mindsets
Anatomy of a Design Thinker
Mindset 1: Think Users First
Mindset 2: Ask the Right Questions
Mindset 3; Believe You can Draw
Mindset 4: Commit to Ideate
Mindset 5: Prototype to Test

Chapter 4; Think Users First
What are Your Users Inherent Needs?
Structure of Empathise
- Prepare
- Engage
- Analyse
What is Empathy Map?
What is Job-to-be-done (JTBD)?
What is Persona?
Power of Storytelling

Chapter 5: Ask The Right Questions
Why Ask the Right Questions?
5 Question Types
Who Should You Ask Questions?
Dealing with Boss and Stakeholders
- Design Brief
- Stakeholder Map
- Customer Journey
- Context Map
- Opportunity Map

Chapter 6: Believe You Can Draw
What is the Value of Drawing?
Why Should We Communicate by Drawing?
How to Start Drawing?
- Visual Library
- Communicate Journey
- Frame Problems
- Deliver Ideas
How to Start Facilitation by Drawing?

Chapter 7: Commit To Ideate
Why do You Need to Ideate?
What are the Rules of Ideation?
How to build a Creative Culture?
How to Facilitate an Ideation Session?
Divergent- Common Ideation Techniques
- Brainstorming (Brain Dump)
- Brainwriting
- Creative Matrix
- SCAMPER
- What if?
Convergent- 3 Simple Ways to Converge
- Affinity Map
- Prioritisation Map
- Idea Evaluation

Chapter 8: Prototype To Test
What You could Use as a Prototype?
Why do We need a Prototype?
Why do We Test?
Overall Test Process
- Prepare (the Test)
- Conduct (the Test)
- Analyse (the Result)
What to Do After Testing?

This book is useful for:

• Professionals in all industries who are involved in product and services delivery
• Business and Startup Owners interested in providing good business models for customers
• Freelance Designers and Consultants who want to make a difference in the marketplace
• Design Trainers learning to deliver Design Thinking Workshops
• Innovation, Creativity and Design Enthusiasts
• Seasoned Design Thinkers!

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