HBR's 10 Must Reads: The Essentials

Reseña del editor

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration—and ready to run with big ideas to accelerate their own and their companies' success.

If you read nothing else—full stop—read:

Michael Porter on creating competitive advantage and distinguishing your company from rivals
John Kotter on leading change through eight critical stages
Daniel Goleman on using emotional intelligence to maximize performance
Peter Drucker on managing your career by evaluating your own strengths and weaknesses
Clay Christensen on orchestrating innovation within established organizations
Tom Davenport on using analytics to determine how to keep your customers loyal
Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard
Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward
Ted Levitt on understanding who your customers are and what they really want
C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy

Biografía del autor

Peter F. Drucker is considered the most influential management thinker ever. The author of more than twenty-five books, his ideas have had an enormous impact on shaping the modern corporation. Drucker passed away in 2005.

CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor at Harvard Business School, the author of seven books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.

Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.

Daniel Goleman is the author of the international bestsellers "Emotional Intelligence", "Working with Emotional Intelligence", and "Social Intelligence", and the co-author of the acclaimed business bestseller "Primal Leadership". He was a science reporter for the "New York Times", was twice nominated for the Pulitzer Prize, and received the American Psychological Association's Lifetime Achievement Award for his media writing. He lives in the Berkshires.