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Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era - Softcover

 
9781510723801: Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era
Softcover
ISBN 10: 1510723803 ISBN 13: 9781510723801
Verlag: Skyhorse, 2017

Inhaltsangabe

This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief.
Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find:

  • a woman being spanked by her husband for not buying the right coffee
  • the story of a mother having to turn her child over to an orphanage because her late husband didn’t keep up his life insurance payments
  • Aunt Jemima declaring “Happy days is here!” because of her new pancake recipe
  • doctors promoting particular brands of cigarettes
  • the Michael Jackson Rainbow Brite portable record player with the copy line, “Gifts to keep children singing.”

    • Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.

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    Über die Autorin bzw. den Autor

    Ben B. Judd, Jr., Ph.D., is the former Chair of the University of New Haven Department of Marketing and International Business, and the Associate Dean of the University of New Haven School of Business. He has written extensively on advertising, and his work has appeared in places ranging from Journal of Advertising Research to Psychology magazine.

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    Verlag
    Skyhorse
    Erscheinungsdatum
    2017
    Sprache
    Englisch
    ISBN 10 
    1510723803
    ISBN 13 
    9781510723801
    Einband
    Taschenbuch
    Anzahl der Seiten
    168
    Herausgeber
    Lewis Michael, Spignesi Stephen
    Kontakt zum Hersteller
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    Verantwortliche Person
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