How To Write Better Copy: Concise Introductions to the Topics that Matter (How To: Academy, 2) - Softcover

Buch 2 von 10: How To: Academy

Harrison, Steve

 
9781509814572: How To Write Better Copy: Concise Introductions to the Topics that Matter (How To: Academy, 2)
Softcover
ISBN 10: 1509814574 ISBN 13: 9781509814572
Verlag: Bluebird, 2016

Inhaltsangabe

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.

It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

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Über die Autorin bzw. den Autor

Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world. That discipline was direct marketing, which means his copy was judged not by how clever it was but by how many things it sold. When he left agency life, Campaign magazine described him as 'the greatest direct marketing creative of his generation'. Steve's work appears in The D&AD Copy Book, which features the world's top 50 copywriters of the past 50 years. His How to Do Better Creative Work became the most expensive advertising book of all time when it traded on Amazon.co.uk at £3,854 a copy. It is published in English, Mandarin, Spanish and Italian.

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Verlag
Bluebird
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1509814574
ISBN 13 
9781509814572
Einband
Taschenbuch
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Pan Macmillan
generalproductsafety@macmillan.com

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