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Introducing Communication Research: Paths of Inquiry - Softcover

Treadwell, Donald; Davis, Andrea

 
9781506369051: Introducing Communication Research: Paths of Inquiry
Softcover
ISBN 10: 1506369057 ISBN 13: 9781506369051
Verlag: SAGE Publications, Inc, 2019

Inhaltsangabe

Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.

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Über die Autorin bzw. den Autor

Donald Treadwell earned his master's degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

2005).

He has published and presented research on organizational image, consumer response to

college names, health professionals' images of AIDS, faculty perceptions of the communication

discipline, and employers' expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1506369057
ISBN 13 
9781506369051
Einband
Taschenbuch
Anzahl der Seiten
323
Kontakt zum Hersteller
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Verantwortliche Person
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