Just F*ing Demo!: Tactics For Leading Kickass Product Demos - Softcover

NOTE - This book is intentionally brief (40 pages), aimed at a reader with minimal free time looking to immediately improve their demo. Why do so many demos of revolutionary, game-changing products end with confused investors, overwhelmed buyers, and lost dollars? People leading demos are being forced to fit an ever-expanding feature set into their audience’s ever-shrinking attention span. Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone’s highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.

Rob Falcone is the head of Sales Engineering at Guru, a Philadelphia-based technology company backed by FirstMark Capital (Pinterest, Airbnb), Emergence Capital (Salesforce), and Slack. Previously, Rob served as the VP of Sales at Zoomer (Y-Combinator '15), where he led the company's 30 person revenue organization. Prior to Zoomer, Rob worked with some of the world's leading retail brands, including Office Depot, Brooks Brothers, and Famous Footwear, as a top performing sales rep at Monetate. In 2010, he co-founded an award winning social media startup funded by DreamIt Ventures, one of the world's top 15 startup accelerators. A three-time venture backed sales leader, Rob is known as as an industry thought leader, and has been featured in trade publications including Sales Hacker and The First Round Review.