The House & the Cloud - Second Edition: Building a Compelling Value Proposition Using Risk Awareness to Sell Technology - Softcover

Inhaltsangabe

Information Security - Written for technology sales and marketing professionals. Every company you call on has a growing need to secure their Digital Assets! The problem is they don’t know it, and getting them to listen is almost impossible…until now… The House & the Cloud provides a simple process to gain access to the right people, where security decisions are made. Find out how you can attract 30 new clients in just 60 minutes, get invited to board meetings, and be called on by executive management as a personal risk adviser – I call it Asset Focused Selling… Only Asset Owners have liability… If you’re approaching security sales like other traditional technology products, your likely running into budget constraints, price pressure, and competitors selling your clients the wrong solutions…Stop fighting the battle – there’s a better way…every major company has been hacked into according to The Wall Street Journal. No company is really safe…but trying to convince them of this can be frustrating and a dead end.

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