The CFO's primary job is to maximize firm value by dealing with three types of decisions; which projects to invest in, how to finance those investments, and how to manage the cash flows of the firm. This book describes and explains key financial tools needed to manage the cash flows of the firm. Cash flow management is used to evaluate the financial health of a firm and to forecast cash flows and financial needs. The tools introduced here are ratio analysis, pro forma statements and sources and uses of funds. We end with one of the most important techniques in finance – calculating net present value (NPV) by discounting cash flows. This book is a subset (four chapters) of a more comprehensive book (which covers all three types of decisions including capital structure and valuation) to be published in 2015.
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