The Next Frontier of Restaurant Management: Harnessing Data to Improve Guest Service and Enhance the Employee Experience (Cornell Hospitality Management: Best Practices) - Softcover

 
9781501736513: The Next Frontier of Restaurant Management: Harnessing Data to Improve Guest Service and Enhance the Employee Experience (Cornell Hospitality Management: Best Practices)
Softcover
ISBN 10: 1501736515 ISBN 13: 9781501736513
Verlag: Cornell University Press, 2019

Inhaltsangabe

"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level."
― (Richard Ghiselli, Purdue University)

The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management:
* Creating and preserving a healthy company culture
* Developing and upholding standards of service
* Successfully navigating guest complaints to promote loyalty
* Creating a desirable (and profitable) ambiance
* Harnessing technology to improve guest and employee experiences
* Mentoring employeesMaynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.

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Über die Autorin bzw. den Autor

Alex M. Susskind is Professor of Food and Beverage Management and Associate Dean for Academic Affairs at the School of Hotel Administration, SC Johnson College of Business, Cornell University. Mark Maynard is a Director of Operations at Union Square Hospitality Group. He was General Manager at Union Square Cafe, cofounder of Blue Smoke and Jazz Standard restaurants, Managing Director of Union Square Events, and cofounder of Porchlight bar.

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Verlag
Cornell University Press
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1501736515
ISBN 13 
9781501736513
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
258
Herausgeber
Susskind Alex M., Maynard Mark
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781501736506: The Next Frontier of Restaurant Management: Harnessing Data to Improve Guest Service and Enhance the Employee Experience (Cornell Hospitality Management: Best Practices)

Vorgestellte Ausgabe

ISBN 10:  1501736507 ISBN 13:  9781501736506
Verlag: Cornell University Press, 2019
Hardcover