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Language Policy and Planning for the Modern Olympic Games (Trends in Applied Linguistics [TAL], 21)

Buch 16 von 22: Trends in Applied Linguistics

Jie Zhang

 
9781501521072: Language Policy and Planning for the Modern Olympic Games (Trends in Applied Linguistics [TAL], 21)

Inhaltsangabe

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds.

Foreword by Ingrid Piller

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Über die Autorin bzw. den Autor

Jie Zhang, Zhongnan University of Economics & Law, Wuhan, China.

Von der hinteren Coverseite

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds.

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