The War for China's Wallet: Profiting from New World Order: Profiting from the New World Order - Softcover

Drawing upon more than 15 years of experience . . . Shaun Rein's new book offers an insider's perspective on China's sophisticated use of economic carrots and sticks for political purposes. The War for China's Wallet . . . is a deeply informative and yet delightfully readable account, sure to interest China specialists and the general public alike. --Elizabeth Perry, Henry Rosovsky Professor of Government, Harvard University

Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike-they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China's Wallet will help companies understand how to profit from China's outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China's wallet but those that do not will lose out on the world's largest growth engine for the next two decades.