Demand and Supply Integration: The Key to World-Class Demand Forecasting, Second Edition

Moon, Mark A. A .

 
9781501515156: Demand and Supply Integration: The Key to World-Class Demand Forecasting, Second Edition
ISBN 10: 1501515152 ISBN 13: 9781501515156
Verlag: De|G Press, 2018

Inhaltsangabe

In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques.

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Über die Autorin bzw. den Autor

Mark A. Moon is an Associate Professor of Marketing at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon’s professional experience includes positions in sales and marketing with IBM and Xerox. He teaches at the undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in numerous Executive Programs offered at the University of Tennessee’s Center for Executive Education.

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Verlag
De|G Press
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1501515152
ISBN 13 
9781501515156
Einband
Broschiert
Auflage
2
Anzahl der Seiten
254
Kontakt zum Hersteller
productsafety@degruyterbrill.com
productsafety@degruyterbrill.com

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