International Retailing: Bundle Book + Studio Access Card - Softcover

Inhaltsangabe

International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding key success factors in international retailing and future trends.

- Comprehensive discussion of the SIRE (Strategic International Retail Expansion) theory
- Fully updated chapters on retailing in specified geographic regions/countries include the most current statistics, data and new maps
- New case studies in each chapter give a realistic view of successes and failures in retail internationalization
- Increased emphasis on Brazil, Russia, India and China

International Retailing STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Enhance your knowledge with additional discussion questions

This bundle includes International Retailing, 3rd Edition and International Retailing STUDIO Access Card.

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