Paul Shapiro gives you a front-row seat for the wild story of the race to create and commercialize cleaner, safer, sustainable meat—real meat—without the animals. From the entrepreneurial visionaries to the scientists’ workshops to the big business boardrooms—Shapiro details that quest for clean meat and other animal products and examines the debate raging around it.
Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species’ desire for meat. But with a growing global population and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health, and certainly the animals themselves.
But what if we could have our meat and eat it, too? The next great scientific revolution is underway—discovering new ways to create enough food for the world’s ever-growing, ever-hungry population.
Enter clean meat—real, actual meat grown (or brewed!) from animal cells—as well as other clean foods that ditch animal cells altogether and are simply built from the molecule up. Also called lab-grown meat, cultured meat, or cell-based meat, this race promises promise to bring about another domestication. Whereas our ancestors domesticated wild animals into livestock, today we’re beginning to domesticate their cells, leaving the animals out of the equation. From one single cell of a cow, you could feed an entire village. And the story of this coming “second domestication” is anything but tame.
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When Paul Shapiro took his first bite of clean meat in 2014, more humans had gone into space than had eaten real meat grown outside an animal. In addition to being among the world’s first clean meat consumers, Paul is a four-time TEDx speaker, the co-host of the Business for Good Podcast, the CEO of The Better Meat Co., and longtime leader in food sustainability. He’s published hundreds of articles in publications ranging from daily newspapers to academic journals. Paul lives in Sacramento, California with his wife Toni Okamoto, author and founder of Plant-Based on a Budget. His first book, Clean Meat, is a Washington Post bestseller, and has been translated into numerous other languages. You can read more about Paul’s work and contact him at Paul-Shapiro.com.
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Hardback. Zustand: Good. "Clean meat could be a huge win for animal welfare, human health, and the planet.read Paul Shapiro's compelling and optimistic book." --Eric Schmidt, former CEO of Google Investors, entrepreneurs, and scientists are racing to build the world's first slaughter-free meat industry. Fortunes, the future of food, and the lives of billions of animals ride on who wins. When Paul Shapiro took his first bite of clean meat in 2014, more humans had been to space than had eaten meat grown outside an animal. Today, it's approved for sale in the United States. With a foreword by Sapiens author Yuval Noah Harari, this Washington Post bestseller takes you inside the labs, startups, and boardrooms where the race for clean meat--also known as cultivated or lab-grown meat--began. Inside, you'll discover: Why Google's cofounder bankrolled the world's first lab-grown burger How a single cell from a cow could feed an entire village The companies brewing real animal proteins with no animals at all The visionaries, investors, and skeptics fighting over what ends up on your plate Whether you eat meat, eat plants, or just want to know what's coming to dinner, Clean Meat gives you a front-row seat to the next great food revolution. Artikel-Nr. 00095351243
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