The Digital Dealership: A Battle-Worn Roadmap to Online Success - Softcover

The automotive digital marketing arena and the desired success for creating an optimal online exposure for your cars and your dealership can be overwhelming. This book will give you an insight how to conquer these digital obstacles and become victorious in today’s online operations of a modern car dealership via tried, tested and implemented processes. When you are looking for a battle worn roadmap to success, seeking a structured approach for a plan of attack showing indeed somebody has walked the walk and not just is talking the talk – “The Digital Dealership” will assist you to minimize mistakes, maximize efficiency, detect and address obstacles and defeat your competition. “The Digital Dealership” will permit intimate insights on how your customers are using the web to find their next ride. You will further discover that the model of the Sales Funnel has shifted and that is now more than ever important to allow your business intelligence, also known as Analytics and Metrics align with your next tactical steps to create your stronghold of a complex online as well as offline Marketing strategy. From assembling your team of digital specialists and online sales troops, to nourishing a healthy team environment over to having indeed a solid plan drafted and mapped out, this guide will walk you through step by step to create and execute a digital strategy that counts. >> Learn how to drive your strategic operations and establish checkpoints >> Know and understand your competition and how they affect your strategy >> Decide on your approach how, when and what you will tackle with the right marketing vehicles >> Discover proven techniques and tips that will accelerate your overall digital goals Finally, a practical, (online car-sales) battle-worn blueprint on how to build a quality digital strategy, and implement the necessary steps and processes for your dealership that have propelled online sales people and marketing peeps to the top of their profession. After this read, you and your teams will sell more cars. Congratulations to you having chosen this beautiful and wonderful career path.

While he now assists companies in new market entries abroad and domestic, recovering Online & Digital Marketer addict VOLKER JAECKEL has more than 20 years of Sales, Marketing and Business Development experience. He has received multiple acknowledgments, including the featured cover story on the Digital Dealer Magazine and several guest speaker slots at NCM and NADA 20-Group events as well as Digital Dealer conferences. Today, Jaeckel concentrates on helping companies learn how to generate their own successful digital online marketing strategies and processes. Because he is known as a progressive eCommerce Director, who tells it like it is, Volker is proud to have indeed walked the walk in today's Car Dealership environment and other verticals. Next to selling German Luxury cars as well as domestic vehicles in the past, he transformed as Executive several former traditional marketing automotive groups into digital marketing powerhouses.