A guide that walks you through the steps needed to install Google Tag Manager correctly. This includes technical & tactical planning, dataLayer naming conventions, quality assurance processes, steps to reduce human errors, IT department on-boarding, security tips and migration checklists.
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Phil is an independent digital analytics, SEO and PPC consultant based in the UK. Over the past 11 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster” is the motto behind Phil’s approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a Google Analytics certified individual and holding search marketing certifications from both search engines (Google and Bing). He has answered over 750 Google Analytics forum questions and is a Top Contributor in the Google Tag Manger community.
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