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Digital Type Design for Branding: Designing Letters from Their Source - Softcover

Boss, Stephen

 
9781498777209: Digital Type Design for Branding: Designing Letters from Their Source
Softcover
ISBN 10: 1498777201 ISBN 13: 9781498777209
Verlag: Taylor & Francis Inc, 2018

Inhaltsangabe

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

 

Key Features

  • A how-to resource for designers to referencee while designing letterforms.
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

    • Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

    Über die Autorin bzw. den Autor

    Stephen Boss began making letterforms as a child, using pencils, brushes and calligraphy pens; next, a mouse and Bezier points; and

    now a mixture of media when designing new fonts. While studying at the Center for Creative Studies, Detroit, in the days of hand

    rendering type, Stephen was fortunate to have Richard Isbell as his type instructor.

    Interested in developing typefaces with a unique vernacular, Stephen started Emboss Fonts in 1995. He has consulted on type design

    project for Fairchild, JP Morgan Chase, Bumble & Bunble and Osh Kosh. He has also worked on more traditional design projects for

    the UN, Pfizer, Verizon, Walt Disney, Bank of America and many more.

    His work has been internationally recognized in juried shows, and featured in such publications as Japan's Timing Zero, Publish

    Magazine, and mass HiTech. He recently coatuhored the book The New Web Typography by CRC Press/Chapman & Hall.

    „Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

    Verlag
    Taylor & Francis Inc
    Erscheinungsdatum
    2018
    Sprache
    Englisch
    ISBN 10 
    1498777201
    ISBN 13 
    9781498777209
    Einband
    Taschenbuch
    Anzahl der Seiten
    214
    Kontakt zum Hersteller
    Nicht verfügbar
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