Export Drive: BMC & British Leyland Cars in Europe and the World

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9781497411623: Export Drive: BMC & British Leyland Cars in Europe and the World
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Note: This is the original (colour) edition of this book. A revised second edition paperback is now available on this site. Large format with period illustrations, many in colour, this book raises some intriguing questions: Did Commonwealth trading ties help or hinder Britain’s car industry in the long run? Did France’s decision to block the UK from the EEC seal the fate of the British Motor Corporation (BMC) in the sixties? Could problems that engulfed the nation’s biggest car manufacturer have been avoided if better access to export markets had allowed higher production? The export performance of motor giant British Leyland and its predecessors is examined to help arrive at answers. Problems selling to Europe are one area of focus, the United States and the Commonwealth are others, with specific sections covering Australia and New Zealand as well as South Africa and Ireland. By the author of the well-received “British Leyland: Chronicle of a Car Crash”, this book is about the car industry, but contains plenty of detail about actual cars, plus graphics and photographs selected with the help of the British Motor Industry Heritage Trust (BMIHT).

Vom Verlag:

Large format with period illustrations, many in colour, this book raises some intriguing questions: Did Commonwealth trading ties help or hinder Britain’s car industry in the long run? Did France’s decision to block the UK from the EEC seal the fate of the British Motor Corporation (BMC) in the sixties? Could problems that engulfed the nation’s biggest car manufacturer have been avoided if better access to export markets had allowed higher production? The export performance of motor giant British Leyland and its predecessors is examined to help arrive at answers. Problems selling to Europe are one area of focus, the United States and the Commonwealth are others, with specific sections covering Australia and New Zealand as well as South Africa and Ireland. By the author of the well-received “British Leyland: Chronicle of a Car Crash”, this book is about the car industry, but contains plenty of detail about actual cars, plus graphics and photographs selected with the help of the British Motor Industry Heritage Trust (BMIHT).

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