Hotel Llama: Essays in Hotel Marketing and Management - Softcover

The hotel world is evolving. The proliferation of new mobile technologies, online travel agencies, social media and third-party review websites represent four great disruptors for any hotelier’s business. And these are just the tip of the iceberg.

Customer behavior is changing too rapidly for traditional hospitality marketing and operations textbooks to keep up. The modern traveler is highly intelligent and incredibly discerning when it comes to hotel purchases. In order to understand this consumer revolution, you must arm yourself with the latest resources.

Enter Hotel Llama, the third book in the series written to give hoteliers the best tools in their arsenal to prosper in these changing times.

This is not an introductory textbook on the hospitality industry, but rather a compilation of selected topics that highlight both modern success stories as well as the blunders to avoid.

This book will strengthen your management skills by explaining many of the sales, marketing, branding, technological and psychological principles at work behind such contemporary facets of hotel operations as proper website design, channel distribution and emerging technology applications in addition to the more traditional aspects like onsite amenities, guestroom features, F&B, housekeeping and the front desk.

Above all, it is stressed that the success of a property – even with all that has changed in recent years – nonetheless depends on the relationship a hotel fosters with its guests. This is the hotelier's guidebook that recognizes future developments while celebrating the past.

About the Author Larry Mogelonsky is the president and founder of LMA Communications Inc, a Toronto-based hospitality advertising and consulting agency. He earned an Honors Bachelor of Civil Engineering degree from Concordia University in Montreal, Quebec and a Masters of Business Administration from McMaster University in Hamilton, Ontario. He holds a Professional Engineering accreditation in the Province of Ontario. He commenced his marketing career with Procter & Gamble, working as a brand manager. Next, he spent several years at a Top 10 advertising agency where he lead a hospitality specialty team with Four Seasons Hotels & Resorts as its key client. It was the era of giant agency mergers and Larry made the decision to hang his own shingle, founding LMA in 1991. As one of its first assignments, he was charged with the role of strategic planning for Preferred Hotels and Resorts. Today, LMA works with hoteliers across the world. Larry's knowledge of hospitality marketing and operations has been demonstrated through the accumulation of 70 awards from HSMAI. LMA was also awarded the distinction of 'Worldwide e-Marketing Agency of the Year' by TravelClick. Larry is one of the most frequently published writers in the field of hotel marketing, with weekly contributions to many of the world's top industry publications. He was recognized by HSMAI as one of the 'Top 25 Minds in Hospitality' for 2013. You can reach Larry at larry@lma.ca to discuss any hospitality business challenges or to review speaking engagements.