Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight - Softcover

Lombardo, C Todd; Bilgen, Aras; Connors, Michael

 
9781492049470: Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
Softcover
ISBN 10: 1492049476 ISBN 13: 9781492049470
Verlag: O'Reilly Media, 2020

Inhaltsangabe

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.

Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.

  • Recognize and avoid common research pitfalls
  • Switch to the insight-making mindset that underlies all successful research efforts
  • Find out how to look at data, formulate the right questions, and pick the right research method
  • Learn interview techniques and research skills
  • Analyze for insights collaboratively while avoiding bias
  • Inspire action with your insights through powerful presentations and prototypes
  • Learn how to involve a wide variety of stakeholders in research, from developers to executives
  • Discover how you can make research a habit, not a one-off effort

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Über die Autorin bzw. den Autor

<p>Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. <p>Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. <ul><li>Recognize and avoid common research pitfalls</li><li>Switch to the insight-making mindset that underlies all successful research efforts</li><li>Find out how to look at data, formulate the right questions, and pick the right research method</li><li>Learn interview techniques and research skills</li><li>Analyze for insights collaboratively while avoiding bias</li><li>Inspire action with your insights through powerful presentations and prototypes</li><li>Learn how to involve a wide variety of stakeholders in research, from developers to executives</li><li>Discover how you can make research a habit, not a one-off effort</li></ul></p></p>

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Verlag
O'Reilly Media
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1492049476
ISBN 13 
9781492049470
Einband
Taschenbuch
Anzahl der Seiten
258
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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