Design for How People Think: Using Brain Science to Build Better Products - Softcover

Whalen, John

 
9781491985458: Design for How People Think: Using Brain Science to Build Better Products
Softcover
ISBN 10: 1491985453 ISBN 13: 9781491985458
Verlag: O'Reilly Media, 2019

Inhaltsangabe

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.

  • Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
  • Find out how your team--without any specialized training in psychology--can uncover critical insights about your customers' conscious and unconscious processes
  • Learn how to immediately apply what you've learned to improve your products and services
  • Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

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Über die Autorinnen und Autoren

John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.



John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design'the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.

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Verlag
O'Reilly Media
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1491985453
ISBN 13 
9781491985458
Einband
Taschenbuch
Anzahl der Seiten
236
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9789352138241: DESIGN FOR HOW PEOPLE THINK

Vorgestellte Ausgabe

ISBN 10:  9352138244 ISBN 13:  9789352138241
Verlag: Shroff/O'Reilly, 2019
Softcover