The Art of SEO 3e: Mastering Search Engine Optimization - Softcover

Enge, Eric; Spencer, Stephan; Stricchiola, Jessie C.; Fishkin, Rand

 
9781491948965: The Art of SEO 3e: Mastering Search Engine Optimization
Softcover
ISBN 10: 1491948965 ISBN 13: 9781491948965
Verlag: O'Reilly Media, 2015

Inhaltsangabe

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEOâ??s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Googleâ??s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. Youâ??ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

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Über die Autorin bzw. den Autor

Eric Enge is the founder and CEO of SEO consulting firm, Stone Temple Consulting, and is widely recognized as an expert on the topic of SEO. Stephan Spencer is author of Google Power Search, founder of the SEO firm Netconcepts (acquired by Covario) and of the SEO training/coaching program ScienceofSEO.com, and inventor of the SEO technology platform GravityStream. Jessie Stricchiola is the founder of Alchemist Media, Inc., a San Francisco search engine marketing company.

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Verlag
O'Reilly Media
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1491948965
ISBN 13 
9781491948965
Einband
Tapa blanda
Auflage
3
Anzahl der Seiten
992
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  9352133676 ISBN 13:  9789352133673
Softcover