Mapping Experiences - Softcover

Kalbach, Jim

 
9781491923535: Mapping Experiences
Softcover
ISBN 10: 1491923539 ISBN 13: 9781491923535
Verlag: O'Reilly Media, 2016

Inhaltsangabe

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it&;s worse when people inside these companies can&;t pinpoint the problem because they&;re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.

Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you&;re armed with this data, you can provide users with real value.

Mapping Experiences is divided into three parts:

  • Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
  • Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
  • See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

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Über die Autorin bzw. den Autor

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Success at MURAL, a leading visual online workspace for remote collaboration.

Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, LexisNexis, and Citrix. Before returning to the U.S. in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz series in Germany.

Jim plays jazz bass in jam sessions and combos in Jersey City, where his currently lives. In 2007 Jim published his first full-length book with O&;Reilly, Designing Web Navigation. His second book, Mapping Experiences (O&;Reilly) was published in 2016. He blogs at experiencinginformation.com and tweets under @jimkalbach.

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Verlag
O'Reilly Media
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1491923539
ISBN 13 
9781491923535
Einband
Taschenbuch
Anzahl der Seiten
359
Kontakt zum Hersteller
O'Reilly
https://oreilly.com

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Verantwortliche Person
Nicht verfügbar

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