Verwandte Artikel zu Mapping Experiences
Inhaltsangabe
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it&;s worse when people inside these companies can&;t pinpoint the problem because they&;re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.
Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you&;re armed with this data, you can provide users with real value.
Mapping Experiences is divided into three parts:
- Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
- Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
- See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Jim Kalbach is a Principal UX Designer with Citrix. He holds a degree in library and information science from Rutgers University, as well as a Master's degree in music theory and composition. Jim is an active speaker, writer, and instructor on business design, user experience, and information architecture. He helped found local UX groups in Hamburg, as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation (O'Reilly, August 2007). He blogs at www.experiencinginformation.com. @jimkalbach
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 49,68
EUR 14,38 für den Versand von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer
Suchergebnisse für Mapping Experiences
Foto des Verkäufers
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Anbieter: Dream Books Co., Denver, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: very_good. Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges. Artikel-Nr. DBV.1491923539.VG
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1491923539I3N00
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Anbieter: ThriftBooks-Reno, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1491923539I3N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1491923539I3N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1491923539I4N00
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1491923539I4N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1491923539I3N00
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1491923539I4N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1491923539I3N10
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Mapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Anbieter: ThriftBooks-Reno, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1491923539I4N00
Anzahl: 1 verfügbar