The intention of this book is to provide a holistic approach to doing business with the lesbian, gay, bisexual and transgender (LGBT) community. Whether you are an LGBT business owner or an ally to the LGBT community, there is something in this book for you. To be the most effective in your outreach efforts to the LGBT community you must be authentic and transparent in your approach. You must also have a plan for success. A solid targeted campaign requires a solid marketing plan to back it up. This book will not only teach you successful communications strategies for getting and keeping LGBT customers, but it will also show you the first steps you can take in creating a marketing plan designed for success. The stories, advice and guidance in this book stem from my own personal experience in working with the lesbian, gay, bisexual and transgender community. You may find different pathways to a success for you and that’s amazing. Consider sharing your success story with me at book@jenntgrace.com.
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Jenn T. Grace was a born entrepreneur. From the days of loaning her own library of books to forming a landscaping company at age 17, she’s always had a knack for business. Jenn has been working in the lesbian, gay, bisexual, and transgender (LGBT) business and marketing space since 2007. She has helped numerous LGBT and allied business owners grow their companies through targeted marketing efforts. A self-proclaimed “professional lesbian,” Jenn is on a mission to teach you everything you need to know about doing business with and marketing yourself to the LGBT community. Through her website and podcast, Jenn has created an online educational outlet and judgment-free space where people can ask questions. Business owners often seek her counsel in the early stages of understanding business etiquette around the LGBT community. A blogger, podcaster, consultant, speaker, trainer, and now author, Jenn aims to be your one-stop LGBT-business-and-marketing shop. With new content on her website each week, you are bound to find something useful. When you are done reading this book, head over to the Jenn T. Grace website for additional insights on doing business with the LGBT community.
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