Business Research Projects for Students - Softcover

Inhaltsangabe

1 Introduction.- 2 The purpose and objectives of a project.- 3 Choosing a topic.- 4 Standards of assessment.- 5 Getting organized for takeoff.- 6 What is research anyway?.- 7 The role you're in.- 8 Reviewing and using the literature.- 9 Planning empirical work.- 10 Methods and techniques: an overview of the main issues.- 11 Semi-structured, open-ended techniques.- 12 Fully structured techniques.- 13 Further techniques.

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