The Innovation Navigator: Transforming Your Organization in the Era of AI, Expanded Edition - Hardcover
Inhaltsangabe
The Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation.
With the rise of artificial intelligence, digital design, and collaborative platforms, organizations face new opportunities and challenges in managing their innovation processes. Renowned entrepreneurial academics Tucker Marion and Sebastian Fixson present a comprehensive update to their groundbreaking guide, including new chapters on AI's role in enhancing creativity, decision-making, and product development; new metrics for managing innovation; and thoughts on employee skill development. The second edition of The Innovation Navigator also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI.
This updated edition provides practical frameworks for applying AI across the original four key innovation modes – specialist, venture, community, and network – and offers insights on adopting multimodal strategies to stay ahead in today's competitive environment. Whether you're a corporate leader or a novice entrepreneur, this book will equip you with the tools to navigate the challenges of AI-driven digital transformation and seize new opportunities in a powerfully evolving market.
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Über die Autorinnen und Autoren
Tucker J. Marion is an associate professor of innovation and new product development at the D’Amore-McKim School of Business, Entrepreneurship & Innovation Group at Northeastern University
Sebastian Fixson is the associate dean of Academic Programs and Innovation at the F.W. Olin Graduate School of Business and a professor of Innovation and Design at Babson College.
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The Innovation Navigator: Transforming Your Organization in the Era of AI, Revised and Expanded Edition
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The Innovation Navigator : Transforming Your Organization in the Era of Ai, Expanded Edition
Verlag:
University Of Toronto Press Okt 2025, 2025
ISBN 10: 1487571216
ISBN 13: 9781487571214
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Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Buch. Zustand: Neu. Neuware - The Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation.With the rise of artificial intelligence, digital design, and collaborative platforms, organizations face new opportunities and challenges in managing their innovation processes. Renowned entrepreneurial academics Tucker Marion and Sebastian Fixson present a comprehensive update to their groundbreaking guide, including new chapters on AI's role in enhancing creativity, decision-making, and product development; new metrics for managing innovation; and thoughts on employee skill development. The second edition of The Innovation Navigator also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI.This updated edition provides practical frameworks for applying AI across the original four key innovation modes specialist, venture, community, and network and offers insights on adopting multimodal strategies to stay ahead in today's competitive environment. Whether you're a corporate leader or a novice entrepreneur, this book will equip you with the tools to navigate the challenges of AI-driven digital transformation and seize new opportunities in a powerfully evolving market. Artikel-Nr. 9781487571214
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