Demystifying Digital Transformation: Non-Technical Toolsets for Business Professionals Thriving in the Digital Age - Softcover

Sehgal, Attul

 
9781484294987: Demystifying Digital Transformation: Non-Technical Toolsets for Business Professionals Thriving in the Digital Age
Softcover
ISBN 10: 148429498X ISBN 13: 9781484294987
Verlag: Apress, 2023

Inhaltsangabe

Equip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the pace of change in digital has left business users falling behind. Geared towards non-technical professionals, this book seeks to get executives on track to lead this innovation wave.

Data as the prime lever in this innovation wave has accelerated the pace of change from earlier innovation waves by 25 years. Companies are finding it hard to adapt as their internal processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX projects. This leads to outsourcing the responsibility for DX to IT teams and outside system developers and causing great problems. 

Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you can use simplify them to deliver on your business goals. Case studies that feature the digital transformation journeys of companies like Hertz, BBC, Domino's Pizza and more will be explored. 

What You'll Learn
  • Derive business outcomes and KPIs to successfully direct digital transformation Initiatives
  • Work with new toolsets that business owners can use to effectively collaborate with data scientists, data analysts and data engineers
  • Recognize valuable data and align data monetization with business goals

Who This Book is For

Non-technical business owners and professionals

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Attul Sehgal is an award winning entrepreneur, innovator and speaker. Attul possesses a rare combination of technical expertise and business acumen, enabling him to seamlessly navigate the complex landscape of digital transformation within organisations at varying stages of digital maturity. Academically trained as an electrical engineer, he has a unique balance between launching digital products in some of the world’s leading organizations and developing his own ventures. He has consulted and collaborated on digital with major global brands across diverse sectors encompassing technology giants, conglomerates, telecommunications firms, financial institutions, and utility companies worldwide. Today he is using his unparalleled wealth of experience set to provide fresh proposition thinking to traditional enterprises, mentor burgeoning start-ups, and contribute to academic programs and accelerators through the consultancy, Red Octopus Innovation. His expertise positions him as a valuablecatalyst for businesses seeking to transcend their traditional boundaries and embrace the evolving landscape of digital transformation.




Von der hinteren Coverseite

Equip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the pace of change in digital has left business users falling behind. Geared towards non-technical professionals, this book seeks to get executives on track to lead this innovation wave.


Data as the prime lever in this innovation wave has accelerated the pace of change from earlier innovation waves by 25 years. Companies are finding it hard to adapt as their internal processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX projects. This leads to outsourcing the responsibility for DX to IT teams and outside system developers and causing great problems. 

Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you can use simplify them to deliver on your business goals. Case studies that feature the digital transformation journeys of companies like Hertz, BBC, Domino's Pizza and more will be explored. 

You will:
  • Derive business outcomes and KPIs to successfully direct digital transformation Initiatives
  • Work with new toolsets that business owners can use to effectively collaborate with data scientists, data analysts and data engineers
  • Recognize valuable data and align data monetization with business goals

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Apress
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
148429498X
ISBN 13 
9781484294987
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
424
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

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