Experiment-Driven Product Development: How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster - Softcover

Rissen, Paul

 
9781484255278: Experiment-Driven Product Development: How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster
Softcover
ISBN 10: 1484255275 ISBN 13: 9781484255278
Verlag: Apress, 2019

Inhaltsangabe

Intermediate user level

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Paul Rissen has worked in digital product development for 13 years, starting as an information and UX architect at Siemens. He worked at the BBC for almost 10 years, covering the development of the first version of iPlayer, and various education and news products. Stepping into the role of product manager, first at the BBC and then with Springer Nature, Paul collaborated with others to develop the experiment-driven approach, and seeks to share this knowledge by writing this book.

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Improving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product development to inspire and focus teams―Sprint, Lean, Agile, Kanban―all of which focus on solutions to customer and business problems. Enter XDPD, or Experiment-Driven Product Development―a new approach that turns the spotlight on questions to be answered, rather than on solutions.

Within XDPD, discovery is a mindset, not a project phase. In Experiment-Driven Product Development, author Paul Rissen introduces a philosophy of product development that will hone your skills in discovery, research and learning. By guiding you through a practical, immediately applicable framework, you can learn to ask, and answer, questions which will supercharge your product development, making teams smarter and better at developing products and services that deliver for users and businesses alike. 

When applying the XDPD framework within your organization, the concept of an experiment―a structured way of asking, and answering, questions―becomes the foundation of almost everything you do, instilling a constant sense of discovery that keeps your team inspired. All types of activities, from data analysis to writing software, are seen through the lens of research. Rather than treating research as a separate task from the rest of product development, this book approaches the entire practice as one of research and continuous discovery.

Designing successful experiments takes practice. That’s where Rissen’s years of industry expertise come in. In this book, you are given step-by-step tools to ensure that meaningful, efficient progress is made with each experiment. This approach will prove beneficial to your team, your users, and most importantly, to your product’s lasting success.

Experiment-Driven Product Development offers a greater appreciation of the craft of experimentation and helps you adapt it in your own context. In our modern age of innovation, XDPD can put you ahead. Go forth and experiment!

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Verlag
Apress
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1484255275
ISBN 13 
9781484255278
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
148
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Deutschland

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9781484255292: Experiment-Driven Product Development: How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster

Vorgestellte Ausgabe

ISBN 10:  1484255291 ISBN 13:  9781484255292
Verlag: Apress, 2019
Softcover