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Introduction to Google Analytics: A Guide for Absolute Beginners - Softcover

Kelsey, Todd

 
9781484228289: Introduction to Google Analytics: A Guide for Absolute Beginners
Softcover
ISBN 10: 1484228286 ISBN 13: 9781484228289
Verlag: Apress, 2017

Inhaltsangabe

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.


Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn

  • Understand basic techniques to generate traffic for a blog or website
  • Review the performance of a website or campaign
  • Set up a Shopify account to track ROI
  • Create and maximize AdWords to track conversion
    • Discover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is For

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Von der hinteren Coverseite

Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.


Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn:

  • Understand basic techniques to generate traffic for a blog or website
  • Review the performance of a website or campaign
  • Set up a Shopify account to track ROI
  • Create and maximize AdWords to track conversion
    • Discover opportunities offered by Google, including the Google Individual Qualification


„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Apress
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1484228286
ISBN 13 
9781484228289
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
160
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