The Successful Development Director: How to be a SUCCESS raising friends and funds for your nonprofit organization! - Softcover

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A well-known and respected fundraising and marketing consultant, copy writer and strategist, Jeff McLinden has helped nonprofits raise hundreds of millions of dollars for their causes. With a background in education, radio and advertising, Jeff has worked in the areas of resource development and marketing for nonprofit institutions since 1979 including senior roles in development, creative marketing and management for Campus Crusade for Christ, The Christian Broadcasting Network, and Bible Literature International. In 1988, Jeff was awarded recognition for exemplary service as a Development Professional by the Development Association for Christian Institutions (DACI). After joining the McConkey-Johnston International consulting firm in 1992, Jeff helped a broad variety of clients in many areas of development and communications. He specializes in marketing and development communications strategies, such as organizational branding strategies, direct mail fund-raising, development publications, and the creation and management of donor involvement programs. Jeff has been a frequent leader of seminars on these topics at professional development conferences. As a copywriter, Jeff has written for such luminaries as Bill Bright, founder of Campus Crusade for Christ, Pat Robertson, founder, CEO and host of the Christian Broadcasting Network's "700 Club", Howard Dayton, founder of Crown Financial Ministries, management author and ministry leader Dr. Hans Finzel, world evangelist Luis Palau, and dozens of other nonprofit leaders and organizations. He is a co-founder of FundraisingSuccessTeam.com, the online resource center for nonprofit organizations. Jeff is also founder of Raising-Support.com, an online resource center for missionaries and Christian workers who need help raising funds for their ministry assignments. In 2007 Jeff launched his own marketing services firm, Wordsmith Marketing, LLC specializing in nonprofit consulting, branding and rebranding strategies and has worked with a growing number of nonprofit agencies to create new, refreshed or strengthened brands. Jeff was educated at Miami University (Oxford, Ohio) and lives in Colorado Springs with his wife, Lynn, and their family. Read his blog at JeffMcLinden.com.