From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text.
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.
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Heidi Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial
Studies. She is the academic director of the Babson Academy, a dedicated unit within
Babson that inspires change in the way universities, specifically their faculty and students, teach
and learn entrepreneurship. The Babson Academy builds on Neck's work starting the Babson Collaborative,
a global institutional membership organization for colleges and universities seeking to
increase their capability and capacity in entrepreneurship education, and leading Babson's Symposia
for Entrepreneurship Educators (SEE), programs designed to further develop faculty from
around the world in the art and craft of teaching entrepreneurship and building entrepreneurship
programs. Neck has directly trained more than 3,000 faculty around the world in the art and craft
of teaching entrepreneurship.
She has taught entrepreneurship at the undergraduate, MBA, and executive levels. Neck is a
past president of the United States Association of Small Business and Entrepreneurship (USASBE),
an academic organization dedicated to the advancement of entrepreneurship education. Her
research interests include entrepreneurship education, the entrepreneurial mindset, and entrepreneurship
inside organizations. An award-winning educator and author, her textbook Entrepreneurship:
The Practice and Mindset (2017) was awarded Breakthrough Book of 2017 by SAGE and the
2018 Most Promising New Textbook award by the Textbook & Academic Authors Association.
Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach (Elgar), a book written
to help educators teach entrepreneurship in more experiential and engaging ways. Additionally,
she has published 45+ book chapters, research monographs, and refereed articles.
Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, and
executive education. She has also been recognized by international organizations the Academy of
Management and USASBE for excellence in pedagogy and course design. For pushing the frontiers
of entrepreneurship education in higher education, The Schulze Foundation and the Entrepreneur
and Innovation Exchange awarded her Entrepreneurship Educator of the Year in 2016.
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.
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