Business Writing Today: A Practical Guide

Reseña del editor:

Confident writers succeed. Whatever career you aim for, good writing enables you to win more opportunities, perform better on the job and build the relationships you want.

In this practical, reader-friendly guide, Natalie Canavor shares a step-by-step framework that professional communicators use to determine what to say, and how to say it, in every situation. This guide shows you how to use strategic writing to achieve your own immediate and long-range goals in all media, from email to resumes, blogs to proposals, tweets to video.  Discover easy to learn tools and techniques to recognize and fix your own writing problems, without grammar lessons.

Business Writing Today prepares you to better understand the business world and communicate in ways that achieve your aims in today’s highly competitive work environment.

NEW TO THIS EDITION:

• A new chapter explores writing methods used by professional journalists and PR specialists including how to create media releases, find information, and interview effectively 
• ‘View from the Field’ boxes feature advice from professionals who share their first-hand insights on a range of cutting-edge communication tactics
• ‘Success Tip’ boxes give practical ideas for succeeding in the workplace and leveraging your communication skills
• Expanded coverage of the job application process includes best practices for writing successful resumes, cover letters, and networking
• Expanded coverage of writing for oral communication covers planning for presentations, tips for crafting personal stories, ideas for using video and creating effective visuals
• 'Practice Opportunities' provide exercises and activities to promote active learning, group projects and class discussion.

Biografía del autor:

Natalie Canavor is a business writer, author and journalist. Throughout her successive careers as a magazine editor and public relations manager, she orginated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students, and writing insructors.        

As an adjunct professor at NYU for six years, Natalie taught advanced writing seminars for the MS program in public relations and corporate communication, and created courses on strategic messaging for professionals and entrepreneurs.

Her byline as a journalist has appeared on hundreds of features and columns in the New York Times, Newsday, Communication World and a host of business and technical publications. For six years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide. Currently she writes and edits the award-winning magazine Impact for Ben-Gurion University of the Negev, which shares faculty research.

As a national magazine editor, Natalie created a series of successful start-ups including Today’s Filmmaker, Videography, and Technical Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State’s largest educational agency and counseled agency management on communication strategy; directed print, video, and e-media; and created communications-skills training programs for school leaders.

Natalie is also the author of Business Writing for Dummies, currently in its second edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most fom Your Career, with psychotherapist Susan Dowell.  She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businespeople.

Natalie’s work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC’s Heritage Region. Natalie is a member of the Author’s Guild, the American Society of Journalists and Authors, The Association of Business Communicators, and the Plain Language Center.

 

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