Mass Communication: Living in a Media World - Softcover

Hanson, Ralph E.

 
9781483344751: Mass Communication: Living in a Media World
Softcover
ISBN 10: 1483344754 ISBN 13: 9781483344751
Verlag: SAGE PUBN, 2015

Inhaltsangabe

Skills to Succeed in Today’s Media World  

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.

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Über die Autorin bzw. den Autor

Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication for more than twenty-five years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He recently completed a book chapter on the long-standing connections between the Martin Luther King Jr. holiday and the NFL’s Super Bowl. When Ralph is not out on his motorcycle riding to places a long way from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.


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Verlag
SAGE PUBN
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1483344754
ISBN 13 
9781483344751
Einband
Taschenbuch
Anzahl der Seiten
458
Kontakt zum Hersteller
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Verantwortliche Person
Nicht verfügbar