This book helps you understand the difference between "customer care" and "customer service" using a unique vision, called "Supreme Art". This concept enables you to take care of your customers with the highest sense of dignity and passion, using ongoing training as an essential part of its fundamental nature. Using this perspective, Juan Carlos Jimenez offers 50 specific techniques that will facilitate the implementation of personal and professional excellence, while taking into consideration that "to serve a customer well requires a great investment of energy, which translates into emotional wear and tear". Applying and renewing these best practices in customer attention on a daily basis is the most effective method of boosting the mind and keeping it strong. "Supreme Art" is a practical guide that can be used individually or in teams, to dramatically improve the quality of customer care and service in the short term.Über den Autor:
Juan Carlos Jimenez began his professional experience as a graphic designer in 1978, and he has been creative director in publishing and design, print media and advertising agencies. In 1990 he founded the company Cograf Comunicaciones, which is now its director. Since then he is a consultant for concepts and development of corporate communication strategies. His personal view on the customer care as a "Supreme Art" aims to generate a real motivation of workers to their personal and professional that encourages creativity, innovation, productivity and competitiveness of organizations. This approach promotes the notion of establishing and cultivating meaningful relationships with all stakeholders in each company or institution, public or private, with special emphasis on the practice of values of excellence, commitment, perseverance and teamwork. He has also contributed to the professional development of people and companies through other books: "The significance of values in an organization", "Increase your opportunities", "Email at the workplace", "Dialogue 2 point 0", among others. Beside, he has been a visiting professor in departments of marketing, sales and strategic communications in various venezuelan colleges. Constantly shares his ideas and recommendations in numerous workshops, conferences and events.
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