YouTube Strategies: Making And Marketing Online Video

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9781482705072: YouTube Strategies: Making And Marketing Online Video

Anyone can see success on YouTube with the right strategies.  That's why I wrote this ... 
I course about YouTube that have done well, and made me some good money, but I always got frustrated with the simple reality that whenever we would put something out there, YouTube would change their interface.  Some people have a hard time seeing past that.   
Funny thing is, there are some things about YouTube that will never change / or at least haven't changed yet. Despite all the interface changes, the whole Google Plus integration and everything else, the core of what I've taught stands true. 
This book is simple - it is the top 21 questions I get asked about YouTube (as well as a few that people should be asking) and the answers to each. At the end of each answer is an even shorter summary and a few action items. Put them to good use. 
Here are the questions this book answers: 

  • Is YouTube Really A Social Network? How Can You Leverage That Fact? 
  • How Do I Make The Best Of The New YouTube Live Options? 
  • How Can I Optimize My YouTube Channel And Videos? 
  • What Can I Do To Maximize My YouTube Channel? 
  • How Should I Integrate My YouTube Strategies With Other Social Networks? 
  • How Do You Get Your YouTube Video Ranked On The Front Page Of Google? 
  • What Are The Best SEO Methods And Strategies For A YouTube Video? 
  • What Equipment And Software Do I Need To Create A Decent Quality Video? 
  • What Value Is There In Closed Captioning Your YouTube Videos? 
  • What Is The Ideal Length For A YouTube Video? 
  • How Should I Use YouTube Annotations? 
  •  How Do I Make My Video Go "Viral?" 
  • What Quality Should I Publish My YouTube Videos In? 
  • How Do I Get My Videos To Link Outside Of YouTube? 
  • What Is The Best Format For A YouTube Video? 
  • What Should I Do After I Publish My YouTube Video? 
  • When Should I Use YouTube And The YouTube Player? When Should I Not? 
  • Is It Better To Have One YouTube Channel For Everything I Do? 
  • When Should I Let YouTube Place Ads On My Videos? 
  • What Are The Best Third Party Tools And Services For YouTube? 
  • Should I Use Services To Get More Views For My YouTube Videos?

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About the Author:

Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. If you are looking for titles: Husband, Father, YouTube Expert, Director of Content Marketing for and CEO of He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.

Paul believes in building systems and products that work for the user - not vice versa. With that focus, he has played a key role in the launch of dozens of successful Web and Internet products that have seen tens of millions of visitors and dollars in revenue. In addition, he's helped dozens of authors launch their books to top ten at Amazon and has been the secret weapon behind millions of video views at YouTube.  Previous projects have included work with Traffic Geyser, Rubicon International, Piranha Marketing, and Microsoft.  Topics of passion include (but are not limited to): new media content creation, video marketing, product development, lifestyle design, and community building.

His take on the Internet can be seen/heard/read in Web Shows that include eMarketingVids, books that include the number 1 best selling "YouTube Strategies: Making And Marketing Online Video" and publications online and off as varied as the Huffington Post. Paul is a popular keynote speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that include BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, Mac World, Social Media Marketing World, and Microsoft Tech-Ed.

If you are interested in his latest projects and/or thoughts on the industry that has been so good to him, there is plenty more to do, read, watch, and ponder at

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