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Implementing SAP® CRM: The Guide for Business and Technology Managers - Hardcover

 
9781482231427: Implementing SAP® CRM: The Guide for Business and Technology Managers

Inhaltsangabe

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap.

Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.

CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.

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Über die Autorin bzw. den Autor

Vivek Kale has more than two decades of professional IT experience, during which he has handled and consulted on various aspects of enterprise-wide information modeling, enterprise architectures, business process redesign, and e-business architectures. He has been group CIO of Essar Group, the steel, oil, and gas major of India, as well as Raymond Ltd., the textile and apparel major of India. He is a seasoned practitioner in transforming the business of IT, facilitating business agility, and enabling the process-oriented enterprise.

He is the author of Implementing SAP R/3: The Guide for Business and Technology Managers (2000), A Guide to Implementing the Oracle Siebel CRM 8.x (2009), Guide to Cloud Computing for Business and Technology Managers: From Distributed Computing to Cloudware Applications (2014), and Inverting the Paradox of Excellence: How Companies Use Variations for Business Excellence and How Enterprise Variations Are Enabled by SAP (2014).

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  • VerlagAuerbach Publications
  • Erscheinungsdatum2014
  • ISBN 10 1482231425
  • ISBN 13 9781482231427
  • EinbandTapa dura
  • SpracheEnglisch
  • Auflage1
  • Anzahl der Seiten514
  • Kontakt zum HerstellerNicht verfügbar

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9780367378059: Implementing SAP® CRM: The Guide for Business and Technology Managers

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ISBN 10:  0367378051 ISBN 13:  9780367378059
Verlag: Routledge, 2019
Softcover

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Kale, Vivek
Verlag: Auerbach Publications, 2014
ISBN 10: 1482231425 ISBN 13: 9781482231427
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Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. wbb0020733835

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Kale, Vivek
Verlag: Auerbach Pub, 2014
ISBN 10: 1482231425 ISBN 13: 9781482231427
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